Advantages of Promotional Products

Marketing has always been the strongest factor to maximize the market reach and business growth of any product. It is believed that marketing cost constitute up to one fourth of total investment made on particular product. And no one will ever invest that much on something if it is not fetching more than the investment made. Considering this you can realize how much important marketing and promotion is for not only a product success but for the entire company. That is why it is highly recommended that a good proportion of investment should be made on proper branding and promotion which helps in gaining the fruitful results and flourishing the company horizons. And one very important aspect and method of branding is the promotional product.

Many businesses may not realize that the promotional product can really help with the branding of the company and can be a great complement to your marketing strategies. Promotional products or merchandize, branded with your company name or logo should be considered as an investment and part of marketing budget. Giving promotional products to your potential customers can aides in branding and improve customers’ opinions about your company. This will also result in your company being remembered by them over a long period of time and will make them more likely to buy from you in future. This comes out to be less expensive and more effective than other source of marketing and promotion.

Thus, considering this highly efficient mode of marketing, we present you some of the major benefits which promotional products offer to the company for the success of its marketing strategies and expectations.

  • Flexibility in Delivering

Promotional products are highly flexible in nature. They can be given in any form you want. There is no rigidness in the delivering services and methods. Whatever your campaign is, you can always relate the products and merchandise to the current campaign and promote or advertise your product, event or campaign. Pens, mugs diaries etc. are the most common form but promotional product can take up any form to represent your company and products that are relevant to you. For example, any travel company may provide you with some beach related products, any insurance company can think of any safety product and so on.

  • Measurable Statistics

In other modes of marketing like TV ads etc. you cannot measure the statistics of the effectiveness of your method or the people who got involved or came through your company event or product. But in this, you can have a rough idea about the people you targeted and the conversion of your effective methodologies in success rate. You can easily calculate the effectiveness or success for any particular event very easily.

  • Long-Lasting

When customers perceive promotional products, they keep them for long period of time. In fact, some studies have shown that many people keep the promotional products for an average of one year or longer. This increases the brand awareness of not only those using the promotional product but also those who are in contact with the recipient.

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  • Improves Company Value

Everyone likes to receive something for free and they do not mind getting something with promotional logo or company name on it and accept it as a part of exchange. Once they keep this product, they use it and become more familiar not only with that product but they also get encouraged to know about other products of the company. This results in making them more likely to buy products from your company in future.

  • Cheaper than other Modes

Investing in a promotional campaign can bring a greater return on investment than other types of marketing campaigns. Promotional products can cost considerably less per impression yet are kept for some years and also get in touch with other potential customers. So, this works as a chain, thus act as an endorsement of your brand and helps get the word out to multiple people other than the recipient. In this mode, you invest for only an individual and the result comes out not only from him/her but also from other potential customers who are in contact with him/her or who got the word of mouth from him/her about your company products.

  • Direct Contact

Promotional products have benefit of getting the direct contact with the customers where you are assured of getting people noticed about your company’s brand value and the products. In other methods, you are not sure whether people came across your ads or not or will they remember it for a long period of time or not. But here once they get your promotional product, you are not only assured of that person but also other people as well who might get in touch with him/her and get the endorsements from hi/her end itself.

  • Increase Company’s Brand Value

These promotional products also help in establishing a good image among the people about your company and products. People tend to show some respect towards your methodologies and your products which helps in getting you to the league of their and their peers’ good books as it reflects your professionalism and generosity.

Investing on promotional should never be seen as the waste of money but they should be considered as the prime source of future returns and profits. Putting a little effort on these campaigns will do most of your legwork and covers a wider range of your target customers even without reaching out to them as it done by keepers of your promotional products itself in the form of word of mouth.

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Walking Down The Memory Lane Of Trophies And Awards

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Trophies and awards have always been an important part of any competition in any existing field. No matter what people might be competing for, there must be at least one big prize there to stimulate them. Either the winner takes it all or more awards are created so as to distinguish the best competitors according to their achievements. Marking outstanding victories -with awards and trophies has always been a well-known practice ever since ancient times.

The role of awards and trophies in ancient Greece

Ancient Greece is one of the first civilizations to have considered the important role of awards and trophies. Trophies were then made on the battlefield for honoring battles and the victories obtained by those engaging in these battles. The trophies were made out of captured arms and could be seen hanging on trees. It was also a ritual for them to hand such trophies on large stakes which were created so as to look like warriors. The great thing about this is that these trophies were usually inscribed with a story of the battle and thus the battles and their winners could become famous this way.

The meaning of awards and trophies for ancient Romans

In the case of Ancient Romans things are somehow different than in the case of Ancient Greeks. They liked to have everything close to their homes and not expose everything in public. The same happened in the case of trophies and awards as well. They preferred to keep them closer to their houses and have become famous for creating amazing models in Rome. They are the ones who have managed to create amazing columns and all sorts of great arches and great foundations which have remained famous in history. They are mostly known for their stone trophies.

Awards and trophies in the Middle Ages

As far as Middle Ages are concerned, sporting events were quite popular and they also were much into the idea of nominating winners in the case of these competitions. Winners were usually rewarded with chalices which have this way become associated with all sorts of spring events. In the past these chalices used to be made of silver. Such trophies were won mostly by those who engaged in horse races and won them as well as those who were popular competitors in early car races.

Modern cups for sports events

Numerous sports events now have famous cups to reward winners such as the Stanley Cup, the Davis Cup and other popular world cups which are highly valued by those who compete and put a lot of effort in winning these competitions and tournaments.

We can see how awards and trophies have evolved through the ages. Nowadays, most awards and trophies are less expensive than those silver ones used in the past. This way, these are also much more accessible to the consumers due to the type of material used for creating them. However, their function has not wavered over the years – they are still previous and valuable recognition tools to make the recipient feel appreciated and proud of their achievements.

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Discover What Cool Company Awards Can Do For Your Employees!

Do you have the type of company that is interested in finding and keeping the best employees on board? Do you focus on the value of your employees and do all you can to make them feel appreciated and willing to always improve in what they do? We have an idea for you: use the best company awards to show appreciation to your employees. Personalized gifts and awards will make them feel welcome in your company and valued for their work. This way you will manage to have your company running optimally and have a healthy working environment.

Using company awards for recognition

The way in which employees are treated and motivated in a company is very important for the overall way in which the company functions. It is a proven fact that people who are recognized for their efforts are inspired to achieve much more for themselves and for the company. Considering proper company awards such as plaques and trophies for recognition is a great idea and will make your employees proud of their achievements and important contributions to the company welfare. Creating a fulfilling environment in your company is the right way to go so as to achieve success by valuing your employees, the ones who make things happen for you and your company.

Why you should consider company awards for employee recognition

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If you have started thinking about finding proper ways in which to reward your employees as recognition for their value in your company this means that you have already discovered the great role of motivation in a company environment. When employees are not properly motivated, they will not struggle to obtain the best results.

When they are valued for their achievements and see actual recognition signs they do their best to improve each day so as to become the best in their field of activity and be noticed for this. They need to feel as an important asset for the company. There are various programs, tools and types of awards which you could use for making recognition work in your company as well.

Company awards and recognition products

If you wonder how a simple recognition product can make a person better, you should know that everything works based on people’s feelings. When people feel appreciated, they have the necessary strength and wish to take things to another level. They break their limits and achieve greater things, things which they did not think would even be possible to be achieved. Recognition awards can actually make this happen for your company.

Do not become or remain that company which notices valuable employees but never recognizes their merits. Sooner or later they will find someone who has discovered the secret of recognition awards and programs and these valuable company assets will be taken from you.

No matter how you choose to make recognition work for you and your company the important thing is to understand its value and take advantage of it because it has a lot to offer. Consider employee incentive programs or implement an interesting system based on actual prizes offered for reaching a certain level. Everything can work if it is properly chosen and implemented.

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4 Award Ideas To Use In A Company Sports Fest

Having a sports fest is one of the best actions that boost company camaraderie. Companies need to have team-building activities every once in a while not only to develop oneness among workers but also to help them get rid of all the stress that they are suffering from. There are companies that have an annual sports fest – usually held in the summer, and there are those companies that have sports fests more than once in a year. If you are planning to have a sports fest for your company, one of the most important things for you to plan carefully is the award system. Here are some awards that you can consider giving at the awarding ceremony of the sports fest.

Awards for specific sports

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The bigger your company is, the more sports you should be having for everyone to compete in. Have as much sports as you like. The important thing is that there is a trophy awaiting the team that won a specific sport. Have separate awards for sports like basketball, volleyball, bowling, and the likes. You can even have awards like best cheer award, best sports uniform award, or even best team banner award.

Awards for valuable players

It would definitely be a good idea for you to have awards for very valuable players. Valuable players are those employees who have really exerted a lot of their energy and talent for the benefit of their teams. Of course, valuable players would most likely come from the winning teams. Having awards or trophies for valuable players can definitely help motivate your workers to enjoy and give their all for the sports fest. Awards for valuable players can include trophies, cash incentives, or even gift certificates.

Award for the best team

To promote team camaraderie, you might want to consider having an award for the best team. Now, in order to avoid issues on favoritism, the criteria for judging the best team should be clearly set. Some examples of qualifications for being the best team include teamwork, punctuality, uniformity, and the likes. As mentioned earlier, events such as company sports fest seek to unite and solidify co-employees, and having an award or a trophy for best team is a good form of motivation.

Overall championship award

Of course, in every sports fest, there must be an overall champion. The overall champion should be the team that wins most of the sports and events held throughout the sports fest. This is the award that all teams should be seeking to get and that is why it should be the biggest and most beautiful of all the awards and trophies. If you want, you can consider offering monetary incentives to team members who wins the overall championship award.

These are just some ideas that can help you plan a good rewarding system for your company sports fest. Always remember that events such as these are to build unity and not breed hate among your co-employees. So try your best to make your company sports fest as enjoyable and rewarding as possible.

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How To Reward Your Loyal Employees

Loyalty is one virtue that a lot of people do not possess. And in the corporate world, it can be quite easy to change allegiances from one company to another. It is for this reason that all loyal employees need to be commended as well as rewarded. Do you have some employees that have been so loyal to the company for the past several years? Here are some tips on how you can reward them.

Commend them in public

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One of the simplest ways to reward very loyal employees is to commend them in public. For an employee to hear his boss commend his loyalty in front of everybody can be a very great thing. It cannot only be encouraging but motivating as well. As you are giving speeches during special occasions, it would not hurt if you can mention the names of the loyal workers who have been doing their best for the company. Also, you might want to consider putting up a wall of fame that is reserved for the photos of employees that definitely have to be recognized as well as looked-up to, literally.

Raise their wages

Also another great way to reward very loyal employees is to raise their wages. Something like that would definitely be appreciated. A raise in the wage of loyal employees would encourage other workers to stay loyal to the company as much as possible. Also, the reward grantees would feel that their loyalty is paying off and they would even try their best to stay more loyal in the years to come. Surely people who have given a lot, if not all of their time, for the company deserve to have a few more bucks to spend with.

Give them cash incentives

Cash incentives are also a great alternative if you think that wage raises are a bit too much. It would be nice if your well-deserving employees who have been loyal to the company all those years could treat themselves with the cash incentives that you give to them. With those one-time ‘gifts,’ your employees would be able to buy new garments, treat their family members to dinner, or even add cash to their savings account. Cash incentives are perfect to give especially during anniversaries or special corporate events.

Throw a party for them

If there are so many workers in your company who have been loyal in the past several years, it would be nice to throw a party for them. This party should be big, grand, and well-planned. Assign a committee for such a party. Delegate the planning to your workers. Make sure that in that party, the loyal workers would be recognized as well as awarded. There can even be slideshows featuring those workers. Parties are also excellent events for those who are retiring very soon.

Purchase personalized plaques

It would also be nice to reward non-monetary awards to your loyal employees. Surely their services to the company should be things that are inscribed on something. Plaques, trophies, and crystal medals – these are just examples of non-monetary awards that can bear the name of your loyal employees as well as the years of service they have given for the company. These are awards that they can display on their desks and even in their homes.

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4 Mistakes To Avoid When Choosing Engraved Crystal Awards

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One of the best ways to show your employees or special clients that they are appreciated is by giving them engraved crystal awards. You can let the recipients know how much their loyalty means to you using gifts that they will love and cherish. Whether you are giving gifts to show appreciation for a job well done, or for a special anniversary, it is important to avoid making some common engraving mistakes. Mistakes can diminish the significance of the gift and they should be avoided at all costs.

1. Engraving wrong details

One of the worst mistakes you can make is getting the details on the award wrong. Spelling the recipient’s name incorrectly or getting the award details wrong can offend the person instead of making him or her feel appreciated. It is very important to provide the engraver with the correct information and make sure that you double-check the text before the work begins. Ensure that the details are accurate and remember that trying to correct engraving mistakes can be very difficult.

2. Using the wrong font

It is important to ensure that the engraved text is readable and for this, you should choose the right font. Choosing font that is barely legible defeats the purpose of having the item engraved in the first place. Choosing fancy or decorative font is not always a good idea when you decide to give engraved crystal awards. Consult the engraver and find out the best font so that the details are easy to read. It would be great for the recipient to know what is engraved on the gift they are receiving!

3. Poor workmanship

Choosing an inexperienced engraver can be a huge mistake when you want to give crystal gifts. You need to be careful when hiring an engraver so that you can get the desired results. Dealing with a reputable crystal company will help to ensure that you get the best results. Engraving on glass is typically done using lasers and it requires skill. When you buy crystal gifts from the right manufacturer you will get free engraving, which means that you will not have to pay extra for the service.

4. Shopping in the wrong place

Where you buy your crystal gifts will determine the quality that you will get. It is important to shop from a reputable store where you are guaranteed of getting superior quality products. You need to know that you are getting real crystal awards when you spend your money. A company that specializes in making crystal awards will have the best products, fast turnaround as well as a wide variety. This means that you can get exactly what you want when it comes to crystal items.

By avoiding these mistakes, you can ensure that you are giving engraved crystal awards that are the very best. The awards will go a long way in showing your appreciation and you can be sure that the recipients will treasure them for a long time. Engraved crystal gifts are appropriate for any occasion and the good news is that you do not have to spend too much to get the best products.

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Choosing The Most Appropriate Personalized Gifts

Gifts are a great way to let people know how you feel about them. Whether the gift is given to mark a special occasion or is simply a declaration of love or care, it is important to choose appropriate gifts that the recipients will appreciate. A gift can speak your heart and when you choose personalized gifts they bear a loving touch that makes the receiver feel special. There are different types of personalized gifts that can leave a lasting impression on those receiving them.

When you decide to give a gift for any event, you should choose a unique item or souvenir that reminds the person of the event. The reason why choosing a personalized gift works perfectly is because of the extra time and effort that goes into making the item special. The following tips will help you when shopping for unique gifts and personalizing them.

1. The purpose of the gift

The first thing you should remember when selecting a personalized gift is the occasion or actual purpose for which you are buying the gift. If you are shopping for special occasions such as birthdays, weddings, anniversaries, retirement, graduation or any other event, you need to choose a gift that will suit the occasion. Select a gift that will be appropriate for the person bearing in mind that this will depend on the person’s age, gender and even position.

2. Choose unique items

It is important to choose items that are unique to avoid buying a gift that the receiver will not appreciate. Many gifts have become common and finding something unique can be difficult. The last thing you need is to give someone a gift only to realize that the person has several similar items. Items like photo mugs, personalized pens, jewelry and other products are commonplace and you need to find unique items that will be appreciated. Choosing versatile gifts like personalized crystal is a good idea.

3. Know the receiver

It helps to know the taste of the person you are giving the gift to so that you can make the best decision. Many times people buy gifts that they assume will be perfect for the recipient only to choose items that do not suit the taste of the receiver. Remember that you should not shop based on your point of view but rather respect the desires of the recipient. By making sure that, the gifts that you choose are personalized with the recipient’s name and maybe the date, you can ensure that your gift is unique.

4. Research the options

The best way to get the perfect gift is by carrying out research. Research the interest and taste of the recipient as well as the types of gifts available. Admittedly, it can be difficult to choose due to the wide range of options available but research will help you to choose an appropriate gift. Fortunately, the internet has made it convenient to do research and you can find exactly what you need.

When looking for personalized gifts, it is important to make sure that you shop from a reputable store. Buying a good quality crystal gift from a reputable company will help you to make the right impression.

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Buying Crystal Awards? Here Are 6 Crystal Shape Types You Can Choose From!

Some company owners decide to be truly original and they choose a unique crystal shape when they offer crystal awards and trophies to their employees. For example, if you have an IT company, a crystal microchip can really represent your business and impress your employees. Similarly, if you run a successful restaurant, a crystal wine glass or a crystal bowl of fruits can be great choices for your crystal awards. Here are more shapes to choose from, according to your needs and preferences.

Mystical Star

1. Stars. A star-shaped crystal award is by far one of the most imposing and suitable shape if you are thinking of rewarding your employees. Basically, a star represents the sky, the top, the peak of your business and so on. Such crystal awards should only be offered to your best and most diligent employees. Crystal stars also come in various sizes, styles and they can be engraved with words of your choice.

2. Diamonds. In a similar fashion, if you really want to impress your employees and show your gratitude for their services in the last period of time, crystal diamond awards are perfect for this job. They can be offered as such or they can also be mounted on a tower, a recognition plaque and so on. Just make sure that you fully customize your crystal diamond award and you also add some colors if you want to make this gift truly unique and attractive.

3. Hearts. On the other hand, if you want to offer someone a beautiful present and you don’t really know what to buy, a crystal heart can be excellent in this case. You can give it to your girlfriend on Valentine’s Day or to your mom on the Women Day on 8 March. Similarly, it can be a great wedding gift too. The heart itself looks stunning and women always love this shape. Also, don’t forget to customize this amazing gift and add your words of eternal gratitude and love as well. Keep in mind that you can also choose from different types of fonts when engraving the crystal heart and you can also add pictures or images.

4. Arches. Sometimes, certain crystal awards can feature the shape of an arch too and they create a stunning, eye-catching design. These products should be offered to employees as well as friends and family members and they also feature a lot of space which can be engraved anyway you like.

5. Pyramids and triangles. Such crystal awards are very imposing and they can showcase your deeply-felt recognition and gratitude towards your employees. Pyramids also come in different sizes and they can feature various colors such as silver, grey, black, white, or any other color you wish.

6. Circles, spheres and globes. If you want to offer rewards for a sporting event, you should opt for these shapes. In most cases, you can actually get crystal shapes which look exactly like a basketball, football, golf ball and so on. These shapes are very beautiful, they truly represent the type of sporting event you host and everyone will like them!

Want to know more about crystal shapes? Give us a call today and we will gladly help you make the best decision when it comes to choosing crystal awards.

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Crystal Clock Awards And Trophies Can Showcase Your Timeless Gratitude!

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Whether you run a successful business and you want to reward your employees or you want to offer a memorable gift to someone you love with a special occasion, crystal awards which incorporate a beautiful clock inside them are definitely suitable for this job. You don’t have to pay a fortune for these products, they can be fully customizable and they also bring a plethora of other benefits and advantages which you are invited to discover below.

1. Crystal clock awards are suitable for many occasions. For example, you can offer such a beautiful award to the employee of the year or to someone who worked very hard in your company in the last months. Additionally, crystal clocks are suitable as wedding gifts too and you can also engrave your sincere, beautiful words on the crystal piece as well, in order to truly impress the newlyweds. Lastly, crystal clocks can also be engraved and offered as a graduation present too!

2. Crystal clocks can feature a variety of shapes. And these shapes can be chosen in accordance with the nature of the event or occasion. For example, rectangular crystal shapes are usually the most popular and the most visually striking, yet you can also opt for crystal stars, crystal hearts, circles, pyramids and so on, even an arch shaped crystal clock.

3. Crystal clocks are also very practical. Not only that the crystal clock can be used as a normal clock, but it can also be placed pretty much anywhere in an office or living room. For example, the person who receives the clock can display it on his office at work or his home office, on a personal showcase, in the living room next to other trophies and awards, etc. Everyone who will see the crystal clock will be amazed by its beauty and majesty.

4. The crystal shape is very elegant and aesthetically pleasing. You might be happy to know that you can choose from a variety of crystal shapes of different styles, according to your needs and preferences. For example, the shape itself can represent an apple or a glass of wine and it can come in various sizes. Additionally, you can customize your crystal shape and add various nuances of color on it, in order to make it even more beautiful and attractive.

Some people even engrave pictures as well as beautiful handwritings and the overall layout of the crystal shape will be truly sublime! Don’t hesitate to customize your crystal shape and make it completely unique, so that the person who receives it will be deeply impressed and will always remember of you.

5. The clock can have an elegant design too. Yes, you can even customize the design of the clock inside the crystal shape too. Some people opt for black writings on a white background, others choose the beautiful style of Roman clocks, others opt for clocks which feature a gold or silver nuance, etc.

If you want to reward your employees or offer someone you love a truly outstanding gift then make sure that you take advantage of our top quality crystal clocks and crystal awards. Call us today and let’s get started!

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Top Tips For Having A Staff Recognition Program In The Office

Most office environments nowadays have some sort of recognition program for its employees. Recognition programs are believed to improve productivity within the company. Also, recognition programs highlight those employees who truly deserve not only recognition but material rewards as well. If you do not have a recognition program in your office yet, it is important for you to have one as soon as possible.

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Have clearly defined goals

There are a lot of employers out there who are afraid to have their own recognition programs. This might be because they simply do not know how to create a good recognition program. Or probably, they have had such programs in the past but they have had bad experiences with these. And there are even some who do not believe that recognition programs are beneficial at all. Well, in order to make such a program work, it is important for you to have clearly defined goals. Why are you planning to recognize your employees? Make sure you are well aware of the actions, behaviors, as well as accomplishments that you would want to highlight.

Make your employees involved

One of the reasons why some recognition programs fail is that employees are not involved in the designing aspect. And with employees helping you create a good program, you do not have to worry about costs at all. Most employees would definitely be willing to lend their skills and their knowledge in devising a good recognition program in their office. In fact, it is them who would be at the receiving end. Employees have the tendency to be more encouraged if they are to be recognized and rewarded based on standards that they themselves have set.

Make the criteria clear

It is important to make the recognition criteria clear. Random recognitions are not really that effective. Specify the reasons why employees are being awarded. For example, instead of rewarding an employee for simply being productive, recognize the project that he finished which qualified him for such an award. Other employees must specifically know why their co-workers are being rewarded so that they would know what they should be doing should they wish to get the same awards or recognition.

Be consistent with your program

Once you have set up a good recognition program, it is important for you to be consistent with it. For instance, employee A has been rewarded for securing a very important deal. But things got a little bit busy in the company lately and that is why you decided to postpone the program. It turns out that employee B was able to secure a deal as important as that of employee A. But since the recognition was not consistent, employee B was not recognized. If other employees become aware that there is a possibility for them not to be recognized for something they deserved, they would definitely be discouraged.

If you have a recognition program in your office, it is important to invest in plaques or even trophies. At Crystal Plus, we offer high quality and good-looking plaques and trophies – perfect for your staff recognition program!

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