Gifts are not only important in the personal life within families and friends, but also important in the corporate life. The main motive of giving gifts is to establish relationships between various companies and clients. The corporate gift does not only mean the gifts given to the clients, but they also are the gifts given to the employees of a company. The prospective clients are treated as very important persons as their connection with the company can help the company make profits (in most cases). Therefore, the corporate gifts are also a way to attract prospective clients to the firm. Other things that gifts express are gratitude and apology. Therefore, corporate gifts are sent to the clients to show the gratitude for the opportunities given and also given to the employees for all the hard work they do for the company. Gifts given to the clients will show them that the company is really thankful their continued patronage to its products and services. The gifts given to the employees show that the company appreciates the hard work done by the employees for the growth of the company and their loyalty to the organization.
Advantages of Giving Corporate Gifts:
1. Makes the receiver happy:
Everyone loves receiving the gifts in spite of the age. Do not have a misconception that only children love the gifts. Even adults become happy when they receive a gift because the gifts unknowingly tell you that your efforts are not unnoticed and people are appreciating them.
2. Marketing tool for the Company:
The corporate gifts are not just a means to convey your appreciation and gratitude to the employees and clients. Giving corporate gifts also help in the marketing of the company. The gifts ensure that the clients remember doing business with you. If the gift is customized or carefully chosen, then it reflects a very positive image of the company to the one who receives the gift and everyone else who hears about that gift.
3. Strengthening relationships:
Corporate gifts help in strengthening the relationship between the company and the clients or employees or suppliers. Strengthening of relationships ensures that the customers are going to stay with your company and use your products and services. It ensures that the employees will continue working with you and will be loyal to the company. It ensures that the suppliers will provide you their services and raw materials to the company whenever needed.
4. Brings success to the company:
The companies that are the most successful in the market today are those which conduct gift-giving programs for the employees and clients. The advantage of a gift-giving program is that the company has maximum exposure to the consumers. This ensures that the next time a consumer is in need of a product or service that you are offering they will come to you without thinking twice. Such companies are targeted by costumers every time they need the product.
5. Cost effective:
If you are giving money incentives to your employees for the appreciation, then it will cost you more than giving the gifts. Monetary incentives can be expensive for your company as compared to the corporate gifts you give to your suppliers, clients and employees. Sometimes, the suppliers get offended by the monetary incentives as they get the impression that you are trying to ‘buy’ them. So, the customized corporate gifts are a better option over the monetary incentives and it is a win-win situation for the company as well as the receivers.
6. Break and rest:
Gift giving program will not only give gifts to the employee but will also give them some time off the busy schedule. The employees are constantly working for the welfare of the company and they need a break. They need to spend some time to mingle and have fun with their co-employees and superiors.
It is not a brainstorming task of setting up a Gift-giving program. It is really easy to give customized gifts to the people associated with your company. Selecting a customized gift is not a very difficult thing. If your company has such a product as a pen, you can gift a box of pen customized with the name of your company. This helps you promote your product and deliver samples of the product. If no such deliverable product is available, then you can give some other products like calendars, mugs, paper-weight, card-holder, etc. with the name of your company printed on those gifts. These gifts like calendars, card-holders, pens, etc. are all used in everyday life and will remind them of the company. Before selecting a gift, make sure that you take care of the factors like appropriateness, personality, customization, timing, and presentation. These factors will help you to choose the right gift and boost the relationship between the company associates and the company as well as the company’s exposure.