Gift giving is a very old custom that is meant to symbolize thoughtfulness and appreciation for the people around you. This means that in order to be a gift, it has to take some thought on your part. If you have been giving people generic gifts that they can be easily found at the mall, you can bet that your presents are never the first ones to be opened on Boxing Day. Corporate organizations have an especially tough time when it comes to picking out promotional gifts for their business. This is due to time and financial restraints since the company does not want to invest too much in the gifts.
This is clearly a mistake, since it damages the company’s image in the long term. Promotional gifts do not have to be generic all the time. Here are four ways to get impressive gifts that will actually make a difference for the company.
First, be practical
If you are sending gifts to a particular client, the least you could do is make sure you send something that is practical and relevant to that client. For example, if you deal with stay at home mums, you may want to consider something that would make their life easier in one way or another. This means that you cannot just buy a gift for a random person. You need to take your time and understand the people that you will be giving the gifts to in order to find the perfect gift for them.
Embrace customization
The ability to customize gifts makes it really easy to personalize items and allow the recipient to actually appreciate your effort. If you decide that a particular recipient on your list needs a paper weight for their desk, you can order for a paper weight shaped as a bike if this person loves bikes. Generally, you are able to have the gift tailored to the personality of the recipient. This makes it more of a gift than it would have been if you were to just send a random paper weight that could be found at the mall. With customization, you will be able to send simple gifts that have a personal touch. This makes them really special and the recipient is likely to appreciate you very much for it.
It does not have to be expensive, but never go for cheap gifts
Cheap gifts will earn your company a reputation as a cheapskate. You may want to note that the people who will receive these gifts are probably within your area. This means that they can just as easily find out how much the presents you sent them might have cost you. If you keep sending them cheap presents, they may even stop associating with your company in the long run. Rather than giving cheap presents, you would rather settle for the greeting card. It is classier than a cheap present, especially when it is a business promotional gift.
It’s the thought that counts, or is it?
When it comes to corporate gifts for promoting the business, not many people will actually stop to think of the thought behind the gift. This means that you have to go an extra mile and make sure that the gift makes some sense to the recipient. Classy gifts will receive more appreciation than generic and often meaningless gifts. Here, you cannot bank on the idea of the thought counting, since the recipients also understand that they are promotional gifts.
You need to start preparing yourself early enough if you intend to send out meaningful business promotional gifts that will have a positive impact on the company both in the long term and the short term. Be as thoughtful as possible and generally avoid cheap gifts!
