It was often mistaken that the customized crystal awards were only meant for the employees to show appreciation for their efforts and accomplishments. However, the trend has changed and now there are certain companies that give custom awards to their loyal customers to show that they value their dedication which they have showed towards the company.
The companies that found crystal awards a bit expensive give away wall plaques to their customers and make them feel special. It does not matter what type of products and service you provide to your clients; your clients happen to be the most valuable asset of your business. If you have a customer that has been your client from quite a long time and have set up a record of loyalty, you can thank him by giving a nice memento on any occasion.
There are certain companies that send fruits, candies and popcorn tins to their customers during the holidays but they are consumed quickly and can be easily forgotten. A nice crustal award will receive more appreciation and will be remembered for a long period of time. Some business companies give crystal awards to their potential customers as well so that they are enticed to work with them. However the company must be really careful in sending such gifts so that it does not look like a bribe.